The Importance of SEO

Having an SEO-ready website is incredibly important for drawing in potential customers. With great content and SEO, you’ll be able to draw in potential customers from non brand-aware searches (searches where they aren’t specifically looking for your business).

Great SEO will give Google a much better idea of what you do, meaning that you will be appearing higher in relevant search results. With so many other companies taking advantage of SEO techniques, you don't want to miss out.

Here are some amazing statistics showing the importance of SEO:

Google gets over 100 billion searches a month worldwide (Source: Mashable)

Polling by Econsultancy showed that 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (Source: eMarketer)

Research by Ascend2 showed 89% worldwide rated SEO successful at achieving objectives of improved search rankings, website traffic and lead generation (Source: eMarketer)

71% of B2B researchers start their research with a generic search (Source: Google)

More than 7 in 10 respondents feel that their SEO effectiveness is improving either significantly (15%) or modestly (56%) (Source: Marketing Charts)

eConsultancy & Adestra found that among digital marketers 76% ranked return of investment from SEO “good” or “excellent” (Source: Movable Ink)


SEO is a must in the digital world, but it’s never too late to optimise your website.
More traffic means more opportunities to convert visitors into customers.
If you’re interested in further optimising your website, give us a call.