Social Media for Good Causes
Good causes have a great message to share. Your work changes lives, and it's vital that you communicate that to your supporters and help them amplify your message further.
You need a few things to make that happen:
Clarity, Your message needs to be clear, easy to understand and communicate its impact. Empathy, Your message needs to use the language of your audience to help them know it's for them. Ability, You need to be able. We can help you create all of these things.
“We need social to strengthen our Social Media presence, but didn't know where to start.”
Tools.
We use digital tools that meet the balance of being powerful and professional enough to achieve great results, while being usable enough to make sure that your team can get involved at every level.
Technique.
We've put together a process that means team members at every level can be involved. We help gather and create the things we need to tell your stories, and then put a process in place to make sure it's consistent and powerful.
Team.
We've got a great team in place, and we build a great relationship with yours. As the people behind on one of the leading digital skills meetups in the east of England, to running a leading events fundraising platform, we've spent years working with a wide range of teams, add yours to the list.
Tone.
Consistent, clear messaging is key. Whether it's for a specific event, campaign or tell a story at the core of your organisation, it's important that you speak with one voice on every medium. We help teams put that in place. We work with sensitive messaging around in-memory campaigns, and
Time
Showing up consistently is one of the hardest parts of messaging. Your team, and the demands on their time, change consistently. We help good causes make the most of the time they have for social media and email messaging. This includes using the best tools for the job and a consistent relationship with experts that gets more value from your time.
Training
It can be easy for key knowledge to build up in one team member, the lynchpin of your team. We run workshops, group and one-to-one training sessions to help various parts of your team to upskill and understand the role that social media is playing in your organisation.
We go to where your audience is.
Social networks make it really easy to feel that you're having the biggest impact then and there, that's their job! We help you see if that's true, or if your supporters, corporate sponsors, legacy donors or any other audience are seeing and responding to your content.
Going beyond social media.
Long lasting relationships are vital to your cause, which means that they extend into every area of your organisation and the digital work that you do. We help organisations with their email communication, digital advertising and content for their online presence, so we can help you go beyond social media if you need to.
We work how you work.
We help organisations with both training and implementation. We can help you make the most of your audience online and kick-start and develop your relationships. If your team already make your digital marketing happen we can help with one-to-one training for key team members, group workshops to learn a new skill/tool all the way to campaign planning sessions including data analysis.
What makes you the right people for this?
We're the team behind SIMS, one of the leading digital skills groups in the south-east, teaching non-technical people technical things and bringing to together the wider community. We're also the team behind Echoleft, an events fundraising platform that helps tell the stories of fundraisers, fundraising teams and in-memory giving. We can help you tell your story.
How does this work?
It all starts with a conversation. It's as important that we understand what you're looking to achieve, where you're starting from and who you are. We help key decision-makers to understand the value of your social media work and can help you plan and define what you're looking to achieve, if you don't already have one in place.
You might already know us from...
Echoleft
We are the team behind the hugely successful fundraising platform, Echoleft. Closely working with charitable organisations across the UK we have built an easy to use system to have all your Events, Fundraising and In-Memory all in one place that everyone can use.