Here at SIMS we know that keeping up with the ever changing best practises online can be difficult for business owners. The fantastic feedback we get from Max's monthly SEO roundups prove that you're all keen to learn more.
This month we are pleased to present two speakers both experts at using Google for Business, each in their own specific area.
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.
For small businesses, knowing about these Google updates can help you understand changes in rankings and organic website traffic and ultimately improve search engine optimisation. Matt will be here to explain what this means for your business and how to prepare for these updates.
Online marketing is nothing without data and the ability to measure the results. Implementing all the snippets of code and tracking required to make a data driven business a reality requires a team effort. Marketing departments coming up with new initiatives every week and web development teams under resourced working to carefully planned release schedules don’t always mix well.
This is where Google Tag Manager can help. A one time install by the web team can then mean marketers are free to ad tracking, custom snippets and remarking anytime they like. All within a safe, relatively non-technical, environment.
Sean will take you through the basics of installation of Tag Manager with some standard tracking. As well as more imaginative ways it could be put to use.
In addition, Sean will cover Google’s newest release in their bid to make the mobile web a faster place. Recently released, Google’s Accelerated Mobile Pages framework is something every business can take advantage of. It can make the end user’s experience of your website better and you also have the potential of appearing higher in the search results!