At SIMS we talk a lot about growing your audience. This month's SIMS is designed to help you take those contacts a step further and turn leads into sales. We have managed to book two great speakers. One telling us about telesales as part of your marketing strategy and the other about talking about how to improve your sales technique.
Laura Morrison from Your Telemarketing will be telling you about Telemarketing – turning Cold calls into Hot leads! While award winning business coach Suzanne MacDonald Carr will be teaching us how to focus on making sales.
About Laura's Talk
Most small business owners find the concept of telemarketing as part of their overall marketing strategy one of the most difficult to deal with. Most have skills in areas other than sales and for some, just the thought sends shivers down their spine. Statistically in now takes an average of 8-12 touches to convert a prospect to a sale which is why multiple marketing strategies are so important. Additionally, it has been proven that by following up a direct mail or email campaign you can improve response rates by further 10-15% (Source DMA).
Laura Morrison, Managing Director of Your Telemarketing, will share some of her knowledge and experience gained over 25 years in the industry, to help small business owners tackle the challenge of making outbound calls to generate new clients. From the importance of good quality data through to objection handling, Laura will leave you armed and even excited about undertaking some telemarketing to help you grow your business.
Laura Morrison, Managing Director
Your Telemarketing was founded 5 years ago by Laura Morrison, who has 28 years experience in sales and marketing. She has undertaken numerous courses in the field of sales, negotiation, presentation and sales management, and furthered her skill set by completing a Diploma in Direct Marketing. Laura has managed sales and marketing teams and cemented her corporate career with 10 years in the Call Centre sector at Director level.
About Suzanne's Talk
Helicopter Tour of marketing and sales strategies to grow your business. A whistle-stop tour of these deep subject areas which are imperative for business growth and how to link them to your day-to- day operations and positively affect your cash-flow
We will cover:
- Decisions on strategies that are critical to incorporate in the formation of your annual marketing plan
- Linking these decisions to quarterly and daily/weekly marketing activity
- Incorporating marketing results into your strategies for sales process and weekly sales activity
- Acquisition cost vs. lifetime value of customer/clients – the loyalty journey.
What else do you get from SIMS?
Latest changes in the digital industry. Max Shelley from Measured Brilliance will be giving his monthly SEO round-up of what's hot and what's not in the industry.
We look forward to seeing you there.