Whilst not a huge factor in search engine optimisation, your website’s domain name is more important in attracting potential customers than you think.
Imagine that the internet is a long corridor and that every website domain name is a different door.
image from recruitmentdad.com
Every door will look different. Some will be wooden and worn, others pristine glass.
Put yourself in the position of a visitor in this corridor; are you more likely to trust a clean, simple-looking door or a rickety, wooden door with a handle that’s hanging on for dear life?
The same analogy can be applied to your domain name. More often than not, shorter and cleaner is better. Not only does it make your website and your brand easier to recognise, it is also much easier to remember.
Your website’s domain name might be the reference point that potential customers use to remember your business, so it’s important that it is relevant and representative of what you do.
You run a risk having your domain name as www.draindraingoaway-173854.com for your plumbing business that isn’t named Drain Drain Go Away, because potential customers will find it hard to vocalise.
However, it should be known that your domain name has minimal effect on your actual search engine ranking. Changing your domain name incorrectly, however, could have a huge, negative impact on your SEO.
If you’re thinking of changing your domain name, come to us first. We can help you figure out if the risk would be worth whatever SEO boost your new domain might receive.