How to Use TripAdvisor to Grow Your Tourism or Hospitality Business

As a regular frequenter of the various restaurants and attractions around Ipswich, whenever I make plans to go somewhere I haven’t been in a while or visit a new place, the absolute first thing I do is check the reviews on TripAdvisor. It’s informative, clear and pretty much every place I might want to visit will be on there. Not only that but the reviews left are by customers, not owners or managers. Essentially, what I see on TripAdvisor could mean the difference between me trying out a new restaurant or going somewhere familiar, where I know the service is good.

To make the most out of TripAdvisor could really affect your business. This is why SIMS (Suffolk Internet Marketing Specialists) latest event could be invaluable to you.

Sanj Naha, who has vast experience with TripAdvisor, will be training you on all the best practices. For example, this training session will help you generate more reviews, because let’s face it, even if you have the best restaurant in town, you need people to be talking about it. Sanj will also be instructing you on the best way to respond to your reviews once they start rolling in.

Sanj Naha was born and raised in Ipswich, as well as being the son of a restaurant pioneer who opened the first Indian restaurant in Suffolk. So be confident in the fact that he understands the restaurant business, due to his 25 years experience in hospitality, and perhaps more importantly, understands the dynamics of tourism in Ipswich.

This event is important to attend if you’re a new business because it will help you hit the ground running. But don’t think that just because you’re already an established business there’s nothing you can learn from this training session. It may even highlight some areas for improvement that are going unnoticed. After all, you’re only as good as your last review.

The event is being hosted by Sam Parnell and will be held at the Ipswich Waterfront Innovation Centre (IWIC) on Wednesday 13th September, from 9:30-12:30.

Places are filling up fast, so don’t miss out.

Blog by Tamzyn Jackson.

Sanj's Bio

With over 25 years experience in Hospitality, Sanj Naha is the former Head of Restaurants at TripAdvisor and has the inside knowledge on how restaurants, bars, pubs, hotels and attractions around the world rank highly on TripAdvisor and gain a 'Certificate of Excellence'.

Sanj was born and raised in Ipswich and is the son of a restaurant pioneer who opened the first Indian restaurant in Suffolk. After university Sanj worked in Call Centre Management for global organisations and spent over 10 years as a Business Performance Consultant working with high-tech companies and investment groups.  

In 2009 he led a start-up in Dubai which launched the daily deals concept to restaurants, hotels and attractions in the Middle East.  During the past 6 years he has been at the centre of hospitality sales & marketing and was a judge at the 2016 Global Restaurant Awards. With international clients including Gordon Ramsay’s restaurants, Sanj is now keen to help businesses in Suffolk to better manage their TripAdvisor relationship and online reputation to gain more customers.

About SIMS

Started as Suffolk Internet Marketing Specialists, SIMS is a group for digital experts, small businesses and business people to meet, share and learn from their collective experiences. It's a chance to talk, and listen, to people in all aspects of business who share a common interest of wanting to learn more. SIMS is a learning platform that empowers you with skills to take your digital marketing into your own hands.

Giving advice, tips and tricks, SIMS is a great place to learn the skills you need.

If you have any questions email