Why your website needs to be encrypted and secure. If not, it could be costing you customers.

You might be wondering, ‘what is encryption? How can I make sure my website is secure and what does it mean for me as a business owner?’

Whether your website is encrypted or not will be critical for businesses online this year. In September, Google announced that they are going to begin labelling any websites that aren’t encrypted with SSL as ‘not-secure’. 

This is huge for businesses. Being labelled as ‘not-secure’ will result in a decrease in SEO because Google will start showing your website to fewer potential visitors. Those are leads that could be converting into customers on your website.

SSL stands for Secure Sockets Layer. It ensures that all data passed between your website and your visitor's web browser is kept secure and private, this includes things such as passwords and payment details. However, it’s important that, even if your website doesn’t handle this kind of information, it is still encrypted and secure. 

Having an SSL certificate means that Google and all visitors to your website will be able to see that your website is secured with HTTPS, indicated by a secure lock icon in the address bar of your browser. 

Luckily, all of our website have this completely taken care of.  Since Google’s new policy was announced every website built for our clients has encryption built in. We’re also able to encrypt websites we’ve worked on in this past without any addition cost or work by our clients. We have had great feedback with many of our clients telling us that not having to worry about encryption on their website has been very valuable for them.

From the word ‘go’ your website is secure, meaning that Google will work to show your website to as many potential visitors as possible. 

Not sure if it would be easy to make your website secure and encrypted?
Let us review your website and provide you with a free report