10 social media tips for small businesses

Social media can be a daunting world to jump into, with so many different social networks and etiquette rules it can be tough to know where to start. That’s why we want to give 10 top social media tips that can help you get the edge over your competitors:

1. Decide which audience you need to target

Think about who you audience are and what social media platforms they are likely to use. For example, younger people tend to skew towards platforms such as Twitter and Snapchat whereas older audiences are likely to stick to Facebook.

2. Choose your social media platforms wisely

This links nicely with our first point, you want to target the social media platforms that your target audience uses.

3. Choose a consistent username

You want people to be able to find you, wherever you are. We know that sometimes it isn’t possible to have the same username on all social media platforms, but it’s important for you to get as close as possible so that your brand can remain consistent.

4. Create a strategy and a pipeline of content

Planning your content ahead of time is key for creating great social media campaigns. Sharing you expertise and finding outlets for best industry knowledge can be valuable for your followers and will keep them coming back. 

5. Share the correct mix of content

It simply isn’t effective to use all of your social posts to advertise your products and services, so make sure you include some variety in your posting.

6. Take note of when your posts receive the most engagement

Try to figure out when your audience is most active and capitalise on that activity. We want to drive as much engagement on your posts as possible.

7. Start networking

Expanding your reach offline will help you connect more online. Get out there and connect with people just like yourself at local networking meetings.

8. Share the links to your social presences repeatedly

You need to remind your audience that your social media presence exists and that it's the best way to stay in-the-know with your latest offerings. You can place links on your newsletter, landing pages and even your physical business cards.

9. Be unique and memorable

Remember that you aren’t the only business in your industry using social media, so it’s important to devise ways to stand out above your competitors. 

10. Keep at it

Just like all forms of online content, consistency is key. This is long-term work for long-term reward.


If you’re interested in doing more with social media, let us know. We can give you the training that will help you work smarter online.