December's SIMS will be about Blackhat SEO. ‘Blackhat SEO’ is the term for actions that violate Google's Webmaster Guidelines. This SEO antic is used by businesses to try and stimulate traffic to their websites in the easiest way possible. Blackhat is bad in SEO terms, it can kill your business, brand and website overnight if (or when) you get caught.
Knowing about Blackhat SEO is relevant to your business if you are looking to hire a third party company to optimise your SEO campaigns, or if you already pay someone to do it. You should know what Google is looking out for that would blacklist your website, and what questions you should be asking.
But some website owners are making an absolute killing out of Blackhat and they stay in business for a very long time. A lot of the well-known brands still play in the naughty world of Internet marketing but the truth is you simply don’t know about it. Companies make a lot of money out of the term ‘rank and tank’…. You may think that Blackhat is about flooding the Internet with spam, but quite frankly some of it is genius although it will destroy your company when you get caught.
This talk will cover:
- How Blackhat is more than just a few spammy links
- You may already be Blackhat, you just don’t know it
- How you can rank nearly anything within a very short time period
- How affiliates are taking your sales
- Amazon & eBay are even in on it
- Social Blackhats – lots of them
Find out more about SEO blackhats and how they affect your business in December's SIMS (15th December, 7pm at UCS) with our guest speaker Daniel Somers.
We hope to see you there!