With email marketing, it can be all too easy to fall into the trap of simply having one mailing list and sending everything to your entire audience. Many businesses that do this find that their email engagement is severely lacking and the reason is because most of your audience simply doesn’t care.
Sometimes the best way to get the most engagement is to get more specific. Segregating your audience into different mailing lists may sound like an intimidating endeavour but don’t worry, we can help!
It’s important to remember that your audience is diverse and that they will all appreciate different types of content.
Be selective! Talk to your audience and find out what kind of content they would like to receive, rather than bombarding them with everything you have.
Email marketing is a careful balancing act between being consistent enough that customers remember you, but not clogging up their inbox to the point where they begin to resent your brand.
We offer full email marketing setup and training. We’ll set your business up with a Mailchimp account, a branded template and a ready-to-go mailing list.
We also teach you the skills you need to accurately target different segments of your audience by writing effective email content.
Find out more about our email marketing offers.